PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
Debate your way to the top: The secret to attaining leadership roles
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MIT Sloan School of Management has identified a powerful tool in fostering leadership attainability by boosting individuals’ assertiveness: debate training.
New relational theory on workplace microaggressions
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Under the right conditions, the targets and perpetrators of workplace microaggressions can restore their relationship and, in some cases, grow from the incident.
What leaders should know about ’bring your own AI’
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Companies need a plan for when employees use unapproved, publicly accessible generative artificial intelligence tools for work-related tasks.
5 issues to consider as AI reshapes work
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Experts say those making decisions about AI should engage proactively with policymakers and consider worker voice and well-being.
Select Marketing Faculty
Full-Time Faculty

Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Rahul Bhui
Class of 1958 Career Development Assistant Professor
Rahul Bhui is an Assistant Professor of Marketing and the Class of 1958 Career Development Assistant Professor at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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